At the time I was writing this on Wednesday 14 5th July at 15 AM had 95,143,192 viewers watched Shakira Waka Waka, f the official theme song? R, FIFA this year. It is easy to gr? Th hit? Youtube at all and the number of viewers in millions w grows? After Spain won the world championship. You can say that Fu is? Ball the popul? Brush sport in the world and it is obvious that everyone sings along with the official song, especially when other alternatives do not Verf? Made supply. But after receiving “Waka Waka ‘so much attention there must be something in the song are really attractive. The visuals were of Ogilvy and Mather executive creative director Antonio Navas, in cooperation with the S? Developed Transceiver . Shakira’s thoughts? about the success of “Waka Waka are ‘f? r us important to know. She said: “It was a pleasure working with been
(1) a creative mind as he really Antonios (2) understand the cultures of the world and with only a picture or a word is f? r the capture of a universal truth. W? While the concept of “Waka Waka ‘video that we understand (3) each other perfectly, he is a big man-like, because (4) appears complete? FULLY in the project, and has a big e sensibility? t. I will always be grateful f? R his help with this project. “ If you need to not only succeed in marketing a music video, but also marketing your brand, or the creation of an attractive advertising is the mantra in their explanations? Tion. Shakira simply explained? Rt ben the ingredients please transparent f? r making a successful brand communication. First, can
m? you must provide a creative mind. Only a creative mind something different and innovative. We k? can thousands of Songs and advertising are exposed, but how many go in our minds and are deposited there. Only an offer which k is different? can a mind to gain space and stay there. “Waka Waka” has that taste. Shakira said, the author really understands the cultures of the world. Suppose you are developing an advertisement, it is important to capture cultural values and norms of your audience. We learned that advertising on human knowledge much n? Her to the heart and soul of the potential customers are. “Waka Waka” was as close to people as in the whole world, people f? Hlten they were a part of it. Once the vessel? Hl, you start to love it. You
further said: “W during the conception of” Waka Waka ‘video that we understood each other perfectly. One of the most important factors f? R the success of a joint effort is the mutual respect for views. Sometimes way you want it not v? Llig agree with the idea put forward by the other person involved in the process. But dealing with such situations without hurting anyone Gef hle? Is difficult but critical. “ The fourth point raised by Shakira was about giving your 100% to the work you do. Knowledge of the severity of the” Waka Waka “, the creative director, no other option au ? he does his best, but what the work is a part of your soul and give your hours? next engagement is ultimately in the quality of t f results lead?. I need to make one last comment . Even if “Waka Waka” was produced by Shakira f? r sung by FIFA, it was a remake of an old song from a Cameroonian K? artists called Zangalewa. (type Zamina Waka Waka time necessary for Africa, original version on Youtube). < ; / P> The difference between Shakira and Zamina lies within the power of marketing
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